Why You Need To Be On Google+ and YouTube
A.K.A. Why I Hosted A Google+ On Air Hangout And Turned It Into A YouTube Video
Everywhere I turn someone is telling me that I have to be active on Google+. And if they’re not talking about Google+, they’re talking about YouTube. Until recently I hadn’t been active on either of these platforms. But that has begun to change.
Why are Google+ and YouTube so so very very important for bloggers and websites? I’ll let you think about that for a second.
Need a hint? What do Google+ and YouTube have in common?
That’s right. They’re owned by Google.
So what? Why does that matter? If you have to ask then you’re probably not worrying much about search rankings.
See, Google is the most popular search engine. Each search engine gets to use its own algorithm for determining how to rank websites. Search engines? Algorithms? Rankings?
Let me explain. When you search the internet for Macaroni and Cheese the search engine (Google, Yahoo, Bing or whatever) searches through the entire internet for everything about Macaroni and Cheese. Then it decides what order to present it in. A Yahoo search yields Comfort For the Soul, followed by Wikipedia and then Alton Brown whereas a Google search gets you Alton Brown, the Pioneer Woman and then All Recipes. Why are these different? Because each search engine uses a different method for ordering their results, for determining which website is the “best” for the search words you provided.
They use all sorts of things to figure out what is “best” including how many visits the site gets, how frequently new content is added, how many other sites link to the site and the caliber of the sites doing the linking. Of course, caliber is subjective so one search engine could think the caliber of a particular site is very high while another might rank it lower.
Do you see where I’m going? Obviously Google is going to think highly of sites that it owns, including YouTube and Google+. Therefore, if you want to rank highly in Google’s eyes then you should get some links to you from YouTube and Google+.
And so, I bring you a video. This was made on Google+ using a Google+ Hangout, which now allows you to “record” the hangout and upload it instantly to YouTube. Yes, a double whammy! Content on both Google+ and on YouTube, complete with links to me in both cases. (This recording capability of Google Hangouts is called an “On Air Hangout”.) The video itself is a bit rough but that wasn’t the point. The point was to get something up there. We did it!
This is an On Air Hangout of me and Katie Jasiewicz from Katie’s Cucina talking about tomatoes. We talk about growing tomatoes in Florida, choosing tomatoes at the grocery store, peeling tomatoes, freezing tomatoes and we talk a bit about some of our favorite tomato recipes. The highlights of the video, for me, are hearing Katie talk about her garden tomatoes and the intro and outro that I made for free using Animoto with music by J’s former guitar teacher, Kelly Weeks. Very cool. Cool to have an intro and outro, cool to use Kelly’s music and cool that I somehow managed to edit video AND audio myself. The hubs would be amazed (He’s in Seattle right now and will hear ALL about it when he gets back, you can be sure).
Oh, Katie and I are planning to do these videos regularly. If there is a particular ingredient you’d like us to talk about, let us know!
Here it is. Tasting Tomatoes with Christine Pittman and Katie Jasiewicz